I recently had the pleasure of joining James Kernan for a deep dive into sales and marketing strategies specifically for Managed Service Providers (MSPs). During our conversation, we explored how MSPs can effectively position themselves in the market, build strong relationships, and convert prospects into long-term customers.
If you’re in the tech space, particularly in the MSP industry, you know how crucial it is to not only have great technical skills but also to get your services in front of the right people. James and I discussed a range of topics, including real-world challenges, and I had the opportunity to share insights based on my own experiences as the founder of an MSP many years ago.
In this interview, we went beyond just the technical details and looked at the business side of the MSP world—how to craft a marketing message that sticks, build sales funnels, and navigate the ever-evolving tech landscape. Whether you’re just getting started or looking to refine your approach, I hope you’ll find our conversation helpful and full of actionable advice.
P.S. We even chatted about Giant Rocketship for a bit!
