Let’s be honest: MSP owners are some of the busiest, most distracted people on the planet. Between putting out client fires, wrangling technicians, and pretending they’ll “get to documentation later,” the last thing they want is another vendor sliding into their inbox with a generic, “Can we book 15 minutes?”
If you want to connect with MSPs, here’s the secret: be real, be useful, and don’t act like a robot in a suit.
Here are six ways to actually get their attention without becoming the person they mute on LinkedIn.
Create Real Value Content (No Fluff Allowed)
Write blog posts that MSPs actually care about. Not a press release disguised as a blog. Not “thought leadership” that says nothing.
Think: “5 Ways to Stop Tickets From Aging Out in Autotask” or “Here’s the PowerShell Script That Saved Me 10 Hours Last Week.”
If you’ve got technical chops, show them. If you’ve got stories, share them. MSPs want content that helps them today, not tomorrow. And definitely not “The Future of Digital Transformation in a Hybrid World.”
Be Part of the Community (Not a Drive-By Spammer)
MSPs hang out in specific places: r/msp on Reddit, MSPGeek Slack, Facebook groups, LinkedIn threads. The culture in those spaces is simple: contribute or get ignored.
Answer questions. Share war stories. Post that script you hacked together at 2 a.m. to fix an Exchange problem.
If your first message in a community is “Check out our amazing new platform 🚀✨,” congratulations... you’ve just been mentally deleted!
Use Video, But Keep It Real
Want bonus points? Show, don’t just tell. Record a quick YouTube video walking through a fix, or post a screen-share clip on LinkedIn explaining how you’d solve a scheduling headache.
Don’t overproduce it. Nobody trusts a vendor who looks like they hired a Hollywood crew for a two-minute demo. Screen-share with your messy desktop icons and your dog barking in the background? Perfect. That’s real life.
And if you can make a joke about ticket backlogs or printer demons in the middle of it, even better.
Humor Wins (Because MSP Life Is Ridiculous)
You know what MSPs love? Jokes about how insane this industry is.
-
The never-ending ticket queue.
-
Users who “didn’t change anything” (except everything).
-
That one client who thinks Office 365 is still on their server.
Memes, jokes, and “real talk” posts land better than 99% of vendor marketing. If you can make an MSP laugh while also teaching them something, you’ve got their attention.
Show Up at Events (And Chill Out)
Yes, MSP events work. DattoCon, Pax8 Beyond, ChannelCon... pick your poison. But here’s the trick: don’t show up to sell.
Go to listen. Go to meet people. Go buy someone a beer and swap stories about that time an intern deleted the CEO’s mailbox.
Nobody remembers the sales deck. They do remember the vendor who treated them like a person instead of a lead.
Offer Useful Freebies
Want MSPs to actually pay attention to you? Give them something useful for free.
Scripts, templates, checklists, calculators: stuff they’ll actually use. And don’t gate it behind a form that makes them give up their email and their mother’s maiden name.
Be generous first. MSPs are more likely to check out your product if they already trust you because you’ve helped them without asking for anything.