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MSP Business School: From Bottleneck to Breakthrough: Automation in Action for MSPs

Dustin Puryear, founder of Giant Rocketship, joins the MSP Business School podcast to discuss helpdesk management, service delivery, and automation in Autotask-driven MSP environments. Drawing from his experience running an MSP, Dustin explains how Rocketship tackles the real problem: managing technician workload—not just ticket count.

He explains how Rocketship improves service management by automating ticket assignment and prioritization using SLAs, customer impact, and technician availability. The result: fewer backlogs, better resource use, and improved customer outcomes.

Highlights:

  • Automated dispatch helps reduce ticket backlog and increase service efficiency.
  • SLA-based prioritization ensures the right tickets are handled first.
  • Focus on technician workload instead of raw ticket numbers.
  • Cost-effective automation means fewer manual escalations and reduced staffing overhead.
  • AI and automation are changing MSP service models—Rocketship is built for that shift.

This episode is a must-listen for MSPs using Autotask who want better control of service delivery, scheduling, and escalations.

UPCOMING DECEMBER WEBINAR ON AUTOTASK KANBAN

In this webinar, Dustin Puryear, Autotask expert and MSP industry veteran, will show you how to set up Kanban boards in Autotask, integrate them with your workflow rules, and how to get the most out of them.

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